Behind each Design

Laying out My Work Towards My Goals of Tomorrow.

Written by

Michael Joseph

in

Business Pitch: The Rough Draft

         

MR. JOSEPH Company, LLC

Business Plan 

                                                  

December 1, 2024

M. JOSEPH, P. GASPARICH, T. WILLIAMS, & G. SAMAHA

2761 Laguna Canyon Rd

Laguna Beach, CA 92651

505.373.4187

m.joseph@mrjoseph.com

         

Non-Disclosure and Confidentiality Agreement

The undersigned (“Recipient”) hereby agrees that all financial and other information (“Information”) that it has and will receive concerning MR JOSEPH Company, LLC is confidential and will not be disclosed to any individual or entity without prior written consent. The Information shall remain the property of MR JOSEPH Company, LLC and shall be returned to MR JOSEPH Company, LLC promptly at its request, together with all copies made thereof. Recipient acknowledges that no remedy of law may be adequate to compensate MR JOSEPH Company, LLC for a violation of this Agreement and Recipient hereby agrees that besides any legal or other rights that may be available in the event of a breach hereunder, MR JOSEPH Company, LLC may seek equitable relief to enforce this Agreement in any Court of competent jurisdiction.
_________, _______________
Date                         Signature

Table of Contents 

1.0 Executive Summary………………………………………………………………………………………….. 3                                                                                            

2.0 Business Description……………………………………………………………………………………… 4                                                                     

3.0 Product Description………………………………………………………………………………………….5

         

4.0 Market Analysis……………………………………………………………………………………………..6

         

5.0 Product and Location Analysis……………………………………………………………………………………………..8

         

6.0 Financial Plan…………………………………………………………………………………………………….9

         

7.0 Conclusion……………………………………………………………………………………… 10

         

1. Executive Summary

  • Product or Service: MR JOSEPH Company, LLC offers a designer-grade menswear brand focusing on sustainable luxury. Our focus is ethically produced luxury clothing and strong factory-driven wholesale retail partnerships.
  • Summary Description of Market: Increased awareness for environmental and social reasons among consumers is driving fast growth in the market of sustainable luxury menswear. The target market of high-end, sustainable fashion lovers ranges from affluent individuals aged 25 to 45 years.
  • Type of Ownership: LLC (Limited Liability Company).
  • Management Experience:
    • Mr. Joseph has been a fashion designer/seamstress/award-winning artist since age 10. Being a critically acclaimed independent filmmaker, his skill set equipped him to shape his ideal image/ideas for branding purposes. His expertise in couture fashion (design), sustainability, and +5 years of retail are also great traits to highlight for his mission.
    • Mr. Gasparich has been involved in sports since a young age, taking part in and helping to organize sports events. Through these roles, he has learned how to plan events, lead teams, and manage different tasks. His business studies in college have also taught him more about organizing projects. This experience has made him good at managing teams and getting things done.
    • Mr. Williams has a degree in marketing and business operations. He has helped multiple companies expand their reach through his marketing skills, as well as expand their knowledge of their customer base. He has also developed leadership skills through many projects and has led teams through difficult situations from beginning to end.
    • Mr. Samaha managed teams on-and-off the field, coordinating day-to-day schedules to ensure the best and most smooth project flow. He has overseen a project from start to finish. 
  • Organizational Structure: MR JOSEPH Company, LLC will be led by M. Joseph, P. Gaspich, T. Williams, and G. Samaha, with roles of key management positions: Chief Designer, Marketing Manager, and Operations Manager. The company would further develop other staff to support the factory workers.

         

2. Business Description

         

  • Goals & Objectives:
    • Short-term: Build brand recognition in California and establish partnerships with high-end retailers.
    • Long-term: Expand across the nation and develop a more sustainable product portfolio through the use of 100% eco-friendly materials by 2030.
  • Keys to Success:
    • Strong focus on sustainable and ethical practices. Good wages for US factory workers and obtaining certified quality fabrics would be guaranteed.
    • Building a unique, timeless brand identity through high-quality, popular staple pieces along with some avant-garde ones to adhere to artistic audiences.
    • Maintaining relationships with ethical manufacturers and wholesale partners to deliver customer needs to their ideal expectations.

         

2. Product Description

  • Need Detected: increasing demand for well-made designer menswear, which can appeal to environmentally conscious consumers who will not compromise on style/luxury.
  • Competitive Advantage: MR. JOSEPH only uses eco-friendly, high-quality materials. We provide custom embroidery designs and give full transparency into the ethical (made in USA), manufacturing.
  • Uniqueness of Product: We guarantee 100% sustainable materials being used for our luxury-grade clothing, focusing on the timeless style that appeals to both the fashion-forward individual and the person who values sustainability. When other brands sell synthetic materials and cut corners, we stay loyal to our consumer base with top-tier standards always promised.

         

4. Market Analysis

SWOT analysis 

StrengthsHigh-quality productsHigh-profit marginsStrong product appeal Excellent craftsmanshipTailored-fitting clothesWeaknessesHigh operational costsLimited market reach High competitionReal Leather and other goods, steering PETA followers away, 
OpportunitiesExpansion into other markets Collaborations and partnershipsMore customization optionsMore inclusive sizesThreatsIntense competition Economy downturn Inelastic demand: few clients and seasonal fabric shortages
  • Behavior: Consumers are increasingly looking for products that align with their values, particularly when it comes to sustainability. The luxury menswear market is shifting as more consumers increasingly want/demand ethically produced, high-quality garments from start to finish.

         

  • Target Market: Our target market is affluent, eco-conscious individuals. The age range should be predominantly 25-45, with some outliers. This group is more tech-savvy than the older demographics, so they can order online and find out  where our clothes are located. The younger part of this group is socially aware and willing to invest in premium, sustainable products. They are typically urban professionals who value exclusivity and quality.
  • Promotion Strategy:
    • Mass digital marketing, including social media campaigns, focused on sustainability and luxury with well-known runway supermodels, Olympians, and political advocates.
    • Collaborations with eco-conscious influencers and high-end fashion brands.
    • Hosting events and pop-ups along the Southern California coast.
  • Commercial Resources:
    • Strong relationships with sustainable fabric suppliers and ethical manufacturing partners.
    • Digital infrastructure for direct-to-consumer sales, as well as established relationships with wholesale retailers.

         

5. Product and Location Analysis

  • Product: MR. JOSEPH offers designer menswear. Hermes and Prada are an influence for prestigious, well-crafted, staple-piece designs. Including suits, outerwear, and casual wear made from sustainable materials such as organic cotton, hemp, and recycled fabrics.
  • Merchandise: High-quality, luxury menswear with a focus on versatility and timeless design. Products are intended to be durable and stylish, with an emphasis on fitted comfort and function.
  • Materials: Sustainable fabrics are sourced from eco-friendly producers throughout the nation. Materials include premium/organic cottons, furs, cashmeres, leather, silks, wools, and other luxurious fabrics.
  • Distributors: The brand will distribute products through select high-end retail partnerships like H. Lorenzo, Saks Fifth Avenue, Nordstrom, and so on. Additionally, a native online platform for consumers.
  • Location Analysis:
    • Advantages: Laguna Beach is known for its artistic community and fashion-forward, wealthy residents/visitors, making it an ideal location for a brand with a luxury, sustainable ethos. The city also provides proximity to environmentally conscious suppliers and eco-friendly manufacturers.
    • Disadvantages: The cost of leasing commercial space in California is higher than in the majority of states, and the market is highly competitive in the luxury sector, especially in the Los Angeles region north of Orange County.
    • Land Cost: ~$6,000,000
    • Building Construction: ~$7,000,000

         

6. Financial Plan 

Financial Statements

  • Start-up Costs:
  • Initial inventory and production: ~$200,000
  • Marketing and branding: ~$125,000
  • Office and operational setup: ~$75,000
  • Website development and e-commerce infrastructure: ~$100,000
  • Total: ~$500,000
  • Pricing:
    • This will make the brand, MR. JOSEPH priced at a high range, with prices ranging from $700 for casual items (T-shirts, leather goods, slippers/sandals) to $6,800 for high-end, made-to-order, tailored and fitted suits/clothing.

Conclusion

The business plan of MR JOSEPH Company, LLC follows the company’s vision for positioning in the sustainable luxury menswear market. By focusing on ethical manufacturing, high-quality products/fabrics, and a clear and sleek brand identity, MR JOSEPH meets the growing demand of fashion consumers who want the industry to become more environmentally and socially conscious. Reestablishing the United States as a country that honors and is honored for high fashion through MR JOSEPH will open doors for this market to grow further. Not only that, but an untapped community of well-skilled workers in the state of California and the rest of the nation will be eager to join our mission.

Oh, Sewing…

It is so f**king frustrating trying to fix any mistake made here. Especially dealing with a flimsy machine with a back bobbin from Hell! However, luckily, if I cannot find seamstresses for my brand in the future—which is most likely the case—(to do the labor for me), at least I know how to make clothing.

UNM has a costume design course, and I recommend all creatives to take this. Also, I personally prefer hand sewing with a back stich and couture invisible stitching over this nightmare…

Me and that thing DID NOT GET ALONG EVER.

Further Personal Reflection

I would not be where I am today, especially as a freelance artist (i.e., filmmaker, online clothing reseller) if it were not for my supportive family, classmates, and the many teachers and mentors who have supported me. Not only during my times of creativity and charm, but even during the ugly; with my burnout and tireless/angry nights, where I thought nothing would turn out in my favor. I thank everyone so much for their patience and time with me.

Next, after making this business plan last semester, in 2025 Fall, I appreciated how much I have learned to fix my understanding of how to turn my artistic ideas into something I can actually profit from. With these upper level entrepreneurship and business management courses, I could navigate more or less how to pitch a business to investors. And, I was given the clarity to see how likely something of my dreams could be possibly functional in the real world, (even though it seems very unlikely), since I have OUT OF THIS WORLD GOALS. However, Shark Tank, I am ready to take you on one day!

But, we never know what greatness tomorrow may offer. If we stay focused on what we want, and build on that, we are more likely to not miss the door when opportunity greets us, haha!

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