How to Brand Effectively: Two Brands take on four Senses

M. ST. JOSEPH:

1. M. SAINT JOSEPH
2. M. STREET JOSEPH (alternative name: M. JOSEPH STREET)

The names hint at what the two brands have to offer.

LOGO CONCEPTS.

1. ‘STREETWEAR’

V.I

V.II

V.III

2. ‘SAINTWEAR’

V.I

V.II

Meet and feel the spirit of the Victor through M. ST. JOSEPH.

From the victors who stand tall at the podium, with golden medals decorating their necks after a brilliant performance, to those who bravely speak against a fiery parliament aiming directly against them, kiss every victory with confidence.

Stand for something.

And as always, breathe life in and let your worries out

No matter how much it may hurt to breathe in moments like these, we will prevail despite the odds set out against us.

PENDANT MATERIAL

Made with 100% Stainless steel or other finer metals, each pendant on the clothing has either a detailed 3D laurel wreath or a praying Mother Mary. Both will be positioned over the heart. This metal choice guarantees little to no tarnish* through its resilient properties.

V.III of ‘STREETWEAR’ & V. II of ‘SAINTWEAR’ have to be my top picks for how I would like the brand logo to look. Exact to the T if I can; however, I do believe both are copyrighted, especially the Laurel reef from Fred Perry Co. Although, a finer refinement of these could happen too with a proper graphics team hired to redesign it to fit around these tight legal perimeters.

CLOTHING MATERIALS

With fresh, fine fabrics (as I described in my past discussions), there is no doubt that quality is delivered. Especially for the prices these garments will be going for.

Fresh out of the box, the reverie of scents floods the mind with bliss. Both Saint and Street will utilize these fabric choices that provide quality and precision-cut tailored looks. The delicate, effortless feeling plays a role in bringing each Olympian back mentally into Their prime headspace for the game.

No distractions.

Naturally, due to God’s well-crafted fabrics, unpleasant sweat (scent) will be out of mind. Also, the fabric is ventilated and insulates well; no matter the weather, it adapts. Being perfectly smooth to the touch, cashmere Heaven is the top pick for fabric in each collection.

THE VISUAL DIFFERENCE: ‘SAINTWEAR’ VS. ‘STREETWEAR’

1. SAINT

These simple, timeless looks make for nonstop professional statements.

MR. JOSEPH & MR. GODARD greet you with open arms.

Welcome warmly, gentlemen.

2. STREET

Gaudy Galore. Historic camp/streetwear fashion to Queer hunks with style. What more can I say without ruining all of the surprise and endless fun with this vastly open catalog?

Break necks. Let them take notes.

Both brands are not only reserved for athletes but are certainly aligned for Victors.

DO YOU HEAR THE CHANTS & SCREAMS FROM THE CROWD?

Through the fire, with the crown that will never fall, relentlessly tear through the pain and give it your all.

Promise to do whatever it takes, through the intentions of your pure heart, to be the Victor.

What more is there to lose?

The firing squad is already set out against you…