Now that I have established that I want a men’s high fashion clothing store, what exactly should the designs look like to capture my branding best?
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As inspiration, Hermès keeps men’s fashion top shelf, stitched with precision and well-tailored for their classic pieces.
For the country that inspires me the most, Hermès is made in France. With that, French New Wave (1960’s) cinematic clothing styles are specifically what I am drawn toward. They are fresh and classy, looking good on (most) men.
By having subtle luxury, there is not a need to overly flaunt the clothing or always do gaudy works of art because it is “designer.” Sure, within gay culture, from the ballroom voguing scene to red carpet appearances, I do appreciate some of those pieces but the standard, well-crafted assortments are also a signature to collect within one’s closet. Being perfectly built to last long with the stitching and admirable fabrics. The classics are utterly great for mixing and matching with other pieces.
Soft colors to the eyes are a delight to wear, from whites and baby blues to grays that fill in negative space for professionalism. The bright red tie is a bold yet charming move, shown in the picture above. Also, the navy blue pants are iron-pressed and that tasteful color accents the light blue shirt somewhat monochromatically. From personal experience, I love to re-create this easy look of light blue on dark blue. Additionally, keeping it simple, with some personality seeping through, adds a touch of personalization. It is mesmerizing to the eyes to keep it roughly around 20% saturated and 80% muted for an outfit so it fulfills the best color-ratio effect.
As for the models I would hire for campaigns, I love the way old-cinema men playing the love interest look. Even through gay magazines, this manly starring role is adored by both women and men. I aspire to look like this and be with someone who has this flair about them. From an advertising perspective, I would also assume most of my future clients share this desire. Truly, the clothes honor both of these cultures and play off of the lust through the queer lens. This will be key in the tasteful ads I would create.
ADVERTISEMENT CONCEPT
Behind each Design 